PENGARUH TERPAAN DAKWAH PADA CHANNEL “SHIFT” TERHADAP TINGKAT RELIGIUSITAS (Studi pada Mahasiswa Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Muhammadiyah Malang Angkatan 2015)

In the present era consuming information over the Internet has become a necessity, as well as religious information. Islamic Da'wah has now spread widely on the internet. However, da'wah spread across various social media and YouTube channels including the channel "Shift" does not reduce the negative behavior that tends to deviate from the sharia of Islam and is done by the age of University students. For example, there are still many alumni of Pesantren students who do not dress as they should be and spread them on their social media. The object in this research is a student of Islamic religious Education University of Muhammadiyah Malang Force 2015 because it is considered active in consuming media containing Da'wah content especially the YouTube channel "Shift". The research was conducted at the University of Muhammadiyah Malang. The theory used in this research is the theory of the effect hierarchy which is then associated with four instruments of eligibility, thus able to produce a conclusion to change the level of religiosity. This research uses quantitative research methods with associative types of exportation. Data collection techniques using polls and other secondary records. The sampling technique used in the determination of the sample is the total sampling because the number of relatively small population is below 100. Data analysis using simple linear regression and T-Test. The results showed that there was a significant influence from the propagation of Da'wah on Youtube Channel Shift as variable X to the level of religiosity as a variable Y. The effect between X and Y variables is positive by 29.6% and the remaining 70.4% is likely influenced by other variables not addressed in this study. Keywords: Da'wah, Youtube, Religiosit